Why Being an Early Bird with Your ISA Could Make You Richer

Woman Running Freely In a Forest

Every year, we see the same pattern: people leave their ISA investments until the last minute, scrambling to meet the April deadline. But what if we told you that waiting until the end of the year could be quietly costing you thousands?


If you’d waited until the end of each year instead? That figure drops to £306,000.

That’s a £32,000 difference. All because of timing.


Most people don’t have a full lump sum ready to go every April. But there’s good news here too: investing monthly throughout the year still beats leaving it to the last minute.

Drip feeding £20,000 over 12 months (about £1,666 per month) could have grown to £314,000 over the last decade, again ahead of the last minute approach.


Let’s face it, there are lots of reasons people delay:

  • Wanting to keep money liquid in case of emergencies
  • Feeling unsure about where or how to invest
  • Worrying about market volatility

These are valid concerns. But here’s what’s often overlooked: money sitting in your current account, earning next to no interest, is slowly losing value thanks to inflation.

It doesn’t mean you should throw caution to the wind, but it does mean that being too cautious can come at a hidden cost.


If the idea of investing feels overwhelming or a bit out of your comfort zone, you’re not alone and you don’t have to figure it out solo.

Working with an adviser (like us!) can help make sense of your options, make sure you’re investing in line with your goals, and give you peace of mind that your money is working as hard as you are.

So many of the brilliant women we work with, especially those running six figure businesses, have told us they wished they’d started sooner. But the second best time? Right now.


Whether you’re investing a lump sum, setting up monthly contributions, or just getting started, it all counts.

And if you can start early in the tax year? Even better.

Let this be the year you stop leaving it to the last minute and start giving your money the head start it deserves.

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